Brand identity

Branding & Identity

This page contains the core visual and verbal guidelines for the BOB bringt's brand presence.

Fast · Honest · Personal

Logo variants

Use the standard logo on light backgrounds and the white-outline version on dark backgrounds.

For light backgrounds

BOB bringt's logo

For dark backgrounds

BOB bringt's logo for dark backgrounds

Color system

These brand colors create a recognizable, trustworthy and friendly appearance.

Navy

#1B3A6B

Orange

#F4820A

Gold

#F5C518

Anthracite

#2C2C2C

Background

#F7F9FC

Dark blue

#0F2347

Brand voice

  • Warm: We communicate directly, kindly and with respect.
  • Clear: Copy stays easy to understand, concrete and free of unnecessary jargon.
  • Reliable: Statements remain honest, consistent and dependable.

Logo usage

The mark must remain untouched in shape, color and legibility.

  • Do not stretch, rotate or distort the logo.
  • Do not recolor the logo or apply filters.
  • Keep sufficient clear space around the logo.
  • Do not crop or overlay the logo with other elements.